What happens when it all clicks.

From bold beginnings to finished builds — here’s what happens when design, dev, and caffeine align.

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Projects completed

From bold startups to growing legends, we've built brands and sites.

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Brands Built

Full identities crafted from scratch — logos, voices, and vibes included.

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Industries Served

Tech, fashion, wellness, SaaS, and whatever comes next — we like a good challenge.

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Logged hours

Late nights, wild ideas, and a lot of good coffee behind every pixel we pushed.

Partners, not just projects.

We collaborate with ambitious teams to build brands, launch websites, and design experiences that actually leave a mark. Here’s a peek at some of the journeys we’ve shared.

Bloom Agency

A fast-growing SaaS startup building collaboration tools for remote tech teams.

Bloom came to us with a vision: vibrant, fearless design to match their Gen Z clients. We delivered a bold new brand identity that feels young but strategic, with a dynamic color system, expressive type, and content-first layouts that pop on social and the web.

Full brand refresh
Motion design & animated icon set
Style guide & brand system
Product campaign landing pages
Custom animated illustrations

Atlaswear

An independent fashion label blending performance and streetwear.

We redesigned Atlaswear’s e-commerce experience to feel premium, fast, and fashion-forward. With a focus on clarity and conversion, we simplified the product architecture, added smart animations, and made the site easier to shop — especially on mobile.

Clean, conversion-focused e-commerce UX redesign
Interaction design & microanimations
Style guide & brand system
Product filters & variant logic
Mobile-first responsive system

Ember Health

A wellness startup focused on breathwork, recovery, and mental clarity.

Ember needed a digital presence that reflected their mission: calm, clarity, and wellness. We created a soft, intentional design language, soothing UI motion, and a web experience that made users feel better just by scrolling.

Gentle brand refresh with updated fonts and color
UX flows for homepage, services, and contact
Custom animations for a breathing exercise tool
Layouts designed with accessibility top of mind
Lightweight component library in Figma

Lunar Tech

A deep-tech company working on next-gen data infrastructure tools for developers.

Lunar Tech wanted a launch presence that matched their product: innovative, confident, and just a little unexpected. We combined sleek UX with scroll-triggered motion and bold storytelling to help them go to market with clarity and edge.

Visual storytelling concept rooted in product benefits
Fully responsive homepage with interactive sections
Bold layout system with intentional whitespace
Animations that explain technical ideas visually
Clear typographic hierarchy supporting the design

Neonbyte

Gen Z-focused creative marketing studio.

We partnered with Neonbyte to reimagine their identity and digital presence from the ground up. As a fast-moving SaaS startup, they needed a bold new look, smoother UX, and motion that added energy without distraction. The result? A sharper, more trusted product experience that better matched their speed.

Full brand refresh
Motion design & animated icon set
Style guide & brand system
Product campaign landing pages
Custom animated illustrations

We had a message. Toki gave it form. From the first wireframe to the final scroll animation, everything felt intentional — like they understood the soul of our brand better than we did.

Sarah L, Founder, Noto Studio

We stopped looking like a startup. Now we *feel* like a brand.

Sofia Dimitriou, Altura Systems

It’s rare to find design partners who actually listen, iterate fast, and obsess over the same details you do. Working with Toki was a reminder that good design is quiet confidence — and they have it in spades.

Olivia T, Hollow & Co.

Feels custom, not corporate. Our new site finally reflects who we are.

Riley Morgan, Shift Labs

We had a message. Toki gave it form. From the first wireframe to the final scroll animation, everything felt intentional — like they understood the soul of our brand better than we did..

Sarah L, Founder, Noto Studio

Toki designs and builds digital products brands and experiences with offices in New York and Athens.

read more about our team and our culture in Toki studios

Stuff we think, and some times regret.

Tips, rants, and stories from the design side of the internet. Smart takes on branding, digital, and creative work.

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There’s a quiet kind of brand that doesn’t shout in neon or rely on gimmicks to be seen. It doesn’t beg for attention with oversized fonts or blinding palettes. Instead, it knows who it is — and shows up with calm confidence. At first glance, it might seem plain. But the more you engage with it, the more it reveals: precision in spacing, restraint in tone, a certain clarity that cuts through the noise. In a world obsessed with standing out, this kind of brand stands apart. Not by trying to be something it’s not, but by doubling down on what it actually is. Every design decision is deliberate. Every element works in harmony. And without ever raising its voice, it leaves a lasting impression — not because it’s loud, but because it knows exactly what it’s saying.

Design isn’t meant to steal the show. It’s the choreography behind the scenes, guiding people through an experience without them even realizing it. When you land on a website that feels easy to use — where navigation is second nature, copy is clear, and every element feels like it’s in the right place — that’s invisible design doing its job. It’s not about the grand gestures; it’s about the quiet decisions that remove friction, instill trust, and make everything feel just a little bit better. If users do not notice the design, it is probably because it is working exactly as it should.

So many websites feel the same: neatly stacked sections, generic icons, one-size-fits-all layouts. But a brand is more than a collection of components — it’s a feeling. Personality doesn’t come from structure alone; it comes from choices. How you name a button. The image you choose. The tone of your error message. When you stop relying on default templates and start speaking in your brand’s true voice, the entire experience shifts. Suddenly, your site doesn’t just function — it resonates.

Design systems should be more than a set of rules — they should be tools for real teams solving real problems. Too often, systems become rigid, bureaucratic structures that slow down creativity and silence flexibility. But the best ones are built with people in mind: adaptable, well-documented, and easy to use. They encourage consistency without sacrificing personality. They evolve as your product evolves. And most importantly, they make designers, developers, and writers feel supported — not boxed in.

There’s something electric about a lean team. With fewer people in the room, ideas move faster, collaboration feels natural, and egos take a backseat to purpose. Designers pitch strategy. Developers weigh in on copy. PMs sketch wireframes. Everyone’s close to the work, and everyone’s invested. In small teams, you don’t wait for permission — you make it better and move. The energy is real, the momentum is constant, and the results speak for themselves.

Your website isn’t just where people learn about your brand — it’s where they experience it. Every scroll, hover, word, and animation sends a message. When the design, tone, and interaction come together, something bigger happens: your brand becomes tangible. It’s no longer just a logo or color palette; it’s a mood, a story, a vibe. Great websites aren’t built in blocks — they’re crafted like environments. Thoughtful, emotional, and unmistakably you.