Stop Adding Sections — Start Adding Personality

Marcus Delgado July 3, 2024

When a website feels flat or uninspired, the instinct is often to add more: another section, another feature, another block of content. But more sections don’t always mean more impact. In fact, they can dilute your message. What most sites are missing isn’t content—it’s personality.

People don’t remember layouts. They remember how something made them feel. They remember the unexpected copy in a CTA. The playful scroll animation. The way the brand spoke to them like a human, not a business.

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Adding personality means making bold choices. It’s not just about colors and fonts—it’s about tone, humor, rhythm, and surprise. It’s about leaning into what makes your brand different instead of blending in with every other SaaS homepage.

“Style is knowing who you are, what you want to say, and not giving a damn.” — Orson Welles

Ask yourself: does your site sound like you? Does it reflect your values, your quirks, your energy? Or does it sound like every other startup trying to impress investors?

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You don’t need ten sections to explain what you do. You need one clear story, told your way. When you lead with personality, your site becomes more than a brochure—it becomes memorable. It invites people in. It makes them want to stay.

So stop stacking blocks. Start speaking with a voice. That’s how you cut through the noise. That’s how you build connection. That’s how you build a brand.