We design like we mean it.
We don’t do generic. We do design that fits, moves, and grows with you — grounded in strategy and made to stand out in a sea of sameness.
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We’re Toki — a small, sharp creative studio that believes in good ideas, clean builds, and design that actually does something. We help brands shape their identity, tell their story, and launch digital experiences people remember (for the right reasons).
From bold startups to growing legends, we've built brands and sites.
Full identities crafted from scratch — logos, voices, and vibes included.
Tech, fashion, wellness, SaaS, and whatever comes next — we like a good challenge.
Late nights, wild ideas, and a lot of good coffee behind every pixel we pushed.
Stuff we’re good at and love doing too.
Our services blend bold design, smart UX, and clean builds into experiences that feel good and perform even better. Custom, scalable, never boring.
Brands That Stick.
Logos, colors, type — we craft the DNA of your brand so it shows up sharp, scroll-stopping, and unmistakably you.Code That Behaves.
From quick-launch sites to fully custom builds, we make sure what you see is what actually works.Motion That Moves You.
Animation brings brands to life — literally. We use motion to grab attention, tell stories, and make every experience feel like magic.
Partners, not just projects.
We collaborate with ambitious teams to build brands, launch websites, and design experiences that actually leave a mark. Here’s a peek at some of the journeys we’ve shared.
We had a message. Toki gave it form. From the first wireframe to the final scroll animation, everything felt intentional — like they understood the soul of our brand better than we did.
We stopped looking like a startup. Now we *feel* like a brand.
It’s rare to find design partners who actually listen, iterate fast, and obsess over the same details you do. Working with Toki was a reminder that good design is quiet confidence — and they have it in spades.
Feels custom, not corporate. Our new site finally reflects who we are.
We had a message. Toki gave it form. From the first wireframe to the final scroll animation, everything felt intentional — like they understood the soul of our brand better than we did..
Toki designs and builds digital products brands and experiences with offices in New York and Athens.
read more about our team and our culture in Toki studios
Stuff we think, and some times regret.
Tips, rants, and stories from the design side of the internet. Smart takes on branding, digital, and creative work.
Design isn’t meant to steal the show. It’s the choreography behind the scenes, guiding people through an experience without them even realizing it. When you land on a website that feels easy to use — where navigation is second nature, copy is clear, and every element feels like it’s in the right place — that’s invisible design doing its job. It’s not about the grand gestures; it’s about the quiet decisions that remove friction, instill trust, and make everything feel just a little bit better. If users do not notice the design, it is probably because it is working exactly as it should.
So many websites feel the same: neatly stacked sections, generic icons, one-size-fits-all layouts. But a brand is more than a collection of components — it’s a feeling. Personality doesn’t come from structure alone; it comes from choices. How you name a button. The image you choose. The tone of your error message. When you stop relying on default templates and start speaking in your brand’s true voice, the entire experience shifts. Suddenly, your site doesn’t just function — it resonates.